Learn about preference mapping techniques to explore and understand consumer preferences. Applications dealing with segmentation and the identification of niche markets are discussed. Focus on pitfalls and good practices.
Understanding consumers and their preferences is crucial for competitive businesses. Learn about commonly used methods to analyse consumer test data, the way to interpret results and to communicate them with insightful graphical summaries.
This workshop on Measuring and Reporting Descriptive Panel Performance first introduces indicators designed to capture the desirable attributes of descriptive data collected by a trained sensory panel (agreement, repeatability and discrimination power). A suite of statistical tools are used to depict and quantify the performance of the panel.
Real-life case studies are used to illustrate the principles of the statistical tools and the insights that may be extracted from the data.
Discover a powerful multivariate technique for mapping the consensus among assessors rating series of products/concepts, and for quantifying and mapping the redundancy in sensory descriptors.
One of the oldest multivariate techniques, factor analysis is closely related to PCA and even confused by many for PCA. However, it serves a totally different purpose. Uncover hidden dimensions in your data.