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Business & Marketing

Business & Marketing

Discover statistical tools for making good strategic decisions in the presence of uncertainty. Real-life business & marketing applications, such as segmentation and mapping, are covered.

Discover powerful mapping techniques to explore and understand the underlying preference structure of consumers. Learn how to create and interpret efficient and insightful graphical data summaries.

Several clustering methods. Learn about their principle, conditions of use, data preparation phases, common pitfalls as well as good practices. Several real life applications are presented.